Em 2003, Liliana Chiodo Cherfen encontrou grande dificuldade em conciliar a criação do filho com sua carreira em uma empresa multinacional. Neste momento, a ideia de ter sua própria empresa começou a fazer parte de seus planos.
“Em 2005 surgiu a oportunidade de comprar a Sincron, uma marca que existia há 75 anos e que estava com sérios problemas financeiros, de administração e atualização tecnológica. Assim, iniciei o desafio de trabalhar com um produto eletrônico dentro do mercado hospitalar.
Fundei a Salutem Indústria Eletrônica, que comercializa a marca Sincron ”, revela. Liliana teve a dificuldade de reconquistar os clientes da marca.
“Não foi fácil, mas, em 2011, a Sincron aumentou seu faturamento em 400%, em comparação com o ano de 2005”. Liliana ressalta que quer empregar mais pessoas e crescer de maneira sustentável, “o que todos nós queremos seja como clientes, fornecedores e/ou parceiros é o respeito nas relações”, declara.
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