For over 80 years, Sincron has stood out in the Brazilian healthcare sector, offering nursing call solutions for hospitals, dental clinics and nursing homes. Over the last 17 years, under the command of CEO Liliana Cherfen, the brand has expanded to also meet the demands of shopping centers, airports and other commercial and industrial establishments.
During these two years of the pandemic, the organization, which is 100% Brazilian, has not stopped investing in technology and innovation to conquer new markets, betting on internationalization. In addition to serving the entire national territory, Sincron is also present in Argentina, Bolivia, Peru and Uruguay.
In addition, the company reinvented its sales team by bringing in highly qualified professionals and invested in marketing to boost the brand's value, image and institutional reputation in the markets.
These changes are part of the visionary vision of CEO Liliana Cherfen, who believes that people-focused management is the key to success. "Taking care of the comfort and safety of human beings has always been the focus of our services and at Sincron we have the same vision for our employees."
